Markets

ISH 2017 in Frankfurt

For more than 50 years, the ISH has been considered the leading exposition for innovative bathroom design, efficient heating, ventilation and air conditioning and renewable energies. ISH is held every other year in Frankfurt am Main. From March 14 through 18 of this year, 2,482 exhibitors from 61 countries presented themselves at the Frankfurt fair ground. One of them was punker.

Innovative and efficient – just like our new product family which we presented at ISH in Frankfurt. The new D-Series was developed for customers all over the world. But not only the new D-series found its way onto our stand. With the Slight we offered a look into the future of our upcoming new product family: the S-Series, available successively starting Fall 2017, will eventually replace several existing fan wheel series for use in scroll housings, thus further optimizing and streamlining our product portfolio.

In addition to these product innovations, we invited our visitors to give our web-based fan wheel selection puncat WEB a try. A real eye-catcher was the “NEXT GENERATION” prototype of laser-welded, backward-curved fan wheels made by punker: improved energy efficiency, reduced material input, decreased noise emission.

As a trainee in the Sales and Marketing department, I was able to visit this year’s ISH and gained a lot of valuable impressions. How do we present our brand and our products?  What are the key factors when dealing with visitors on our stand? What are the trends in the HVAC market? How do our competitors present themselves? While these questions can be answered theoretically, they are answered a lot more thoroughly and ostensively in the field.

During my short visit to ISH I was able to gain a lot more insights than initially expected. This might be mainly due to our team on-site who showed me the ropes and walked the fair ground with me to give me a comprehensive overview of relevant products and the overall market situation. Seeing the exhibition stands of companies I, until then, only new in theory was very interesting and insightful. I was able to take a look at competitors’ products as well as our customers’ products in which our fan wheels are incorporated.

 

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