Jamie Smalling, our inside sales representative at punker LLC in Hickory, NC, visited AHR Expo México in early October. At the largest trade show of the air conditioning and ventilation industry in Latin America our representative MG Asociados exhibited the fan wheels of the punker D-Series individually and as a component in their own air handling units and box fans of the brand KLIMA.
Here Jamie shares her impressions of a unique trip to Mexico City and a whole new exhibition experience:
I was wonderfully impressed with the extent of hospitality from the group at MG Asociados from the moment I arrived, until I departed back to the States. Although my trip started out with a 3 hr delay due to a faulty plane in Dallas, TX, Adolfo patiently waited on me at the airport in Mexico as he was aware of my concerns traveling there alone as an American woman arriving late at night. Coming in for the landing in Mexico City, I was overwhelmed with the sheer size of the city and can fully understand why in Mexico they say Mexico City is it’s own country within the country. At night as the city was lit up all around as far as you could see to the mountain tops, it was a beautiful and unforgettable sight. I could not have asked for a better group to escort me in this city, as they made sure I was taken care of traveling, as well as eating dinner in the evenings as we discussed the optimism from the potential of the show each day.
The AHR Show there is a little different from what we are used too in the US, as it does not begin until 2:00 pm and last until 8:00 pm. This could help explain how very busy both days that I attended were as it had been projected to have over 350 exhibitors, and over 10,000 attendees. I would say this was a good estimate with the steady traffic through the show on Tuesday and Wednesday. Throughout the entire 6 hours, the MG booth had a steady stream of people interested in punker wheels, along with MG’s new Klima Air handling units and Box fans being show cased as new products. On Tuesday, the first day, at least 50% of the inquiries at the booth were in reference to our D-Series wheels as they not only had our wheels in their air handling unit and box fans, but also displayed over the whole booth including on their own displays.
I feel as though this trip was well worth the time, and I left there knowing there is a definite market for our wheels in Mexico and the MG group has capacity and capability to reach the market to make these sales happen for punker LLC.
I appreciate this eye opening experience, to see the market in another culture and am grateful for the partnership that MG has requested with us to reach this South American market.
AHR Expo México
In 2018, energy efficiency was again one of the topics exhibitors and visitors were concerned with at the 2018 AHR Expo, which was held from January 22 -24 in Chicago. Thus, the punker exhibition team was thrilled about the great interest with which the high-efficiency D-Series fan wheels were met once again. Presented for the first time was an extremely lightweight fan impeller in a welded execution: the Dlight – welded.
New Product: Dlight – welded
With the Dlight – welded, punker adds to the existing D-Series, a product range of energy-efficient diffusor fan wheels unhoused applications such as plug fans, plenum fans, and air handling. The welded aluminum impeller offers a high ventilation system performance paired with low weight and pleasant acoustics. It is suited for applications that require a static pressure increase of 4 – 5.5″ WG (AMCA Class I) and compatible with various AC or EC drives.
AHR Expo – International Air-Conditioning, Heating, Refrigerating Exposition
AHR Expo is the most important exhibition for Air-Conditioning, Heating, and Refrigerating on the American continents. With an estimated 70,000 visitors and 2,100 exhibiting companies, this year’s show is the largest event since it’s start in 1930. In the good company of industry giants like ebm-papst, Ziehl-Abegg, Rosenberg and Comefri, punker exhibited fan wheels “Engineered in Germany – Made in the USA” for the seventh year in a row.
HVAC Manufacturers confident About Economic Outlook
The record-breaking visitor count is congruent with HVAC manufacturers’ extremely positive outlook for the fiscal year of 2018. According to the latest AHR Expo and ASHRAE Journal Annual Economic Outlook Survey, 89% of responders expect excellent or good growth, up 15% from the already positive outlook in 2017. The development of sales indicates that this is not just a snapshot: 69% of respondents reported higher sales in 2017 versus 57% in 2016. The percentage of businesses with a significantly higher sales growth (more than 10% year-on-year) increased as well, from Und 23% in 2016 to 34% in 2017.
punker meets Market Requirements of Reliability and Energy Efficiency
With such a positive outlook for the new fiscal year, many manufacturers are looking for the latest and best technologies and products. With regard to customer expectations, respondents continue to consider reliability and energy efficiency as the most influential factors in their 2018 buying decisions. With the D-Series, punker offers the right solution for these market requirements. This was also reflected in an even higher number of visitors on our booth, compared to the previous year.
For more than 50 years, the ISH has been considered the leading exposition for innovative bathroom design, efficient heating, ventilation and air conditioning and renewable energies. ISH is held every other year in Frankfurt am Main. From March 14 through 18 of this year, 2,482 exhibitors from 61 countries presented themselves at the Frankfurt fair ground. One of them was punker.
Innovative and efficient – just like our new product family which we presented at ISH in Frankfurt. The new D-Series was developed for customers all over the world. But not only the new D-series found its way onto our stand. With the Slight we offered a look into the future of our upcoming new product family: the S-Series, available successively starting Fall 2017, will eventually replace several existing fan wheel series for use in scroll housings, thus further optimizing and streamlining our product portfolio.
In addition to these product innovations, we invited our visitors to give our web-based fan wheel selection puncat WEB a try. A real eye-catcher was the “NEXT GENERATION” prototype of laser-welded, backward-curved fan wheels made by punker: improved energy efficiency, reduced material input, decreased noise emission.
As a trainee in the Sales and Marketing department, I was able to visit this year’s ISH and gained a lot of valuable impressions. How do we present our brand and our products? What are the key factors when dealing with visitors on our stand? What are the trends in the HVAC market? How do our competitors present themselves? While these questions can be answered theoretically, they are answered a lot more thoroughly and ostensively in the field.
During my short visit to ISH I was able to gain a lot more insights than initially expected. This might be mainly due to our team on-site who showed me the ropes and walked the fair ground with me to give me a comprehensive overview of relevant products and the overall market situation. Seeing the exhibition stands of companies I, until then, only new in theory was very interesting and insightful. I was able to take a look at competitors’ products as well as our customers’ products in which our fan wheels are incorporated.